Snapchat’s Battle for Advertising Market Share The strategic shift comes at a critical time for Snap, as the company grapples with disappointing financial performance and declining advertiser interest. Despite Snapchat’s popularity among younger audiences, the platform has struggled to convert its user base into a robust ad revenue stream. In 2023, Snap’s ad revenue was … Read more
Quick dive: According to details shared with Marketing Dive, Life cereal brings back Mikey, a picky child who first appeared in commercials in the early 1970s and later rose to fame in pop culture. The spokesperson stars in a new music spot with a jingle that draws inspiration from the original tagline, “Mikey likes it.” … Read more
The multifaceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will deliver advertising and marketing news, industry insights, tips, trends and more in “The Agency Edge” newsletter. Created for advertising and marketing enthusiasts, this monthly newsletter features cutting-edge industry analysis and topics in a fun and entertaining package. “At Advance … Read more