The multifaceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will deliver advertising and marketing news, industry insights, tips, trends and more in “The Agency Edge” newsletter. Created for advertising and marketing enthusiasts, this monthly newsletter features cutting-edge industry analysis and topics in a fun and entertaining package.
“At Advance Media New York, we are honored to be surrounded by a highly accomplished set of advertising and marketing professionals from a variety of backgrounds and areas of expertise,” said Lindsay Marlenga, Senior Director of Marketing at Advance Media New York. “Through The Agency Edge, we wanted to bring this wealth of knowledge to our clients and local business thought leaders.”
In a recent interview, Marlenga explained more about what readers can expect from this insightful look into the world of marketing and advertising. Below is a Q&A about “The Agency Edge.”
Why was the newsletter created?
“At Advance Media New York, we have brilliant advertising and marketing minds. We come from multiple disciplines (strategy, digital operations, account management, creative, content) which helps us educate our clients on different approaches and pushes us all to learn new things and stay on top of the latest trends. We wanted to share this wealth of knowledge with our advertising clients and others in our local business community.”
Who is the newsletter aimed at?
“The newsletter is for business, marketing and advertising professionals who want to stay up to date on the latest trends, technologies and strategies to help their companies and clients succeed in the rapidly changing business, technology and media spaces. Whether you’re a marketing executive with years of experience or a novice graphic designer trying to figure out your style, “The Agency Edge” will keep you up to date on industry news, entertain you with some interesting insights or give you some insights to reveal at the next big presentation. It’s a monthly must-read for you.”
What’s in it?
“Fresh insights into industry news, best practices on the latest media technologies and techniques, case studies of successful campaigns, behind-the-scenes looks at the latest projects from our award-winning creative team, our team’s positive impact on the local community, and a curated list of industry news our marketers are reading this month.”
How is it different from other newsletters in the industry?
“While ‘The Agency Edge’ features national trends in media, marketing and advertising, our newsletter localises this information. Our talented strategist carefully curates content to provide perspective and relevance to our local market and the business challenges and categories that matter most to our clients. We also feature locally executed creative for area businesses that serve our community, showcasing the great work that is happening here.”
What do they benefit from this newsletter?
“Subscribers can expect expert advice, practical strategies and valuable insights to stay ahead of the marketing curve. ‘The Agency Edge’ will highlight our latest creative work, highlight employee community engagement and share curated industry news and insights. The newsletter’s goal is to be a valuable resource for our business community, one they look forward to each month, while also providing actionable insights they can bring to meetings to stay ahead of the curve. In short, we offer news and insights to use in your next marketing and advertising campaigns.”
When will it be released?
“The Agency Edge” will be published monthly.
The newsletter is just one of many exciting products from Syracuse.com, which also offers newsletters covering everything from SU sports and politics to the Buffalo Bills and dining.
To receive “The Agency Edge” in your inbox, sign up