A series of internal Google communications released Tuesday bolstered the Justice Department’s argument that Google bundled its ad tech businesses to maintain a monopoly.
In Advertising Champions, our host Tony Stanol interviews brilliant and engaging members of the advertising and digital media community. In this segment, Tony talks to Fran Gormley about Greenwich Marketing Group. Greenwich Marketing Group is an independent brand strategy consultancy that helps companies create and revitalize brands. Our services include brand architecture, positioning, identity, naming … Read more
A roundtable discussion with three creative agency leaders from the Albany region on what they see in the broader economy and what clients are looking for.
Generative AI Search Engine Perplexity said it will launch ads in the fourth quarter, but the platform will have to conquer Advertisers and convince them that their search ad spend will go further than it does on Google. Perplexity’s new ads will be video ads and sponsored questions, Search Engine Land reports. With only 15 … Read more
Quick dive: Media agency Magna has again raised its U.S. ad spending forecast for the year, anticipating revenue growth of 11.4% to $377 billion, according to news shared with Marketing Dive. A previous forecast in June called for revenue to rise 10.7%. Improving macroeconomic conditions, strong appetite for digital and streaming, and cyclical events, including … Read more
Influencer marketing, once dismissed as a passing trend, has firmly established itself as a cornerstone of modern advertising. With the Cannes Lions advertising festival launching its first Creator Program this year, dedicated entirely to social media influencers and content creators, it’s clear that the creator economy is here to stay. Brands, agencies, and even traditional … Read more
An image from the advertisement “/>An image from the advertisement redBus, the online bus ticketing platform, has announced the launch of a new advertising campaign, highlighting the features of the redBus app that go beyond traditional bus bookings. Directed by Gautham Vasudev Menon, the man behind the magic of Minnale, Rehna Hai Tere Dil Mein. … Read more
A new tool lets marketers apply encryption and private processing to a common advertising operation.
It appears that big advertisers have not yet slammed the door in X’s face, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain the fact that 80 marketers showed up at X’s New York headquarters yesterday (September 17) for another client council session? It’s essentially … Read more
“The Future of Marketing” by the RMIT Business Student Association. The RMIT Business Student Association (BSA) hosts “The Future of Marketing” made by students for industry. Taking place on October 2 from 5:30pm to 9pm at The Capitol, the event will bring together industry professionals, academics and students to explore the ever-changing landscapes of marketing, … Read more