“/>
redBus, the online bus ticketing platform, has announced the launch of a new advertising campaign, highlighting the features of the redBus app that go beyond traditional bus bookings. Directed by Gautham Vasudev Menon, the man behind the magic of Minnale, Rehna Hai Tere Dil Mein.
The campaign stars comedian and social media creator Nirmal Pillai, along with young actress Samyuktha Vishwanathan, known for her roles in Chari 111, Oh Manapenne and the music video Katchi Sera.
This campaign aims to highlight the advanced features that distinguish redBus from conventional bus booking services. By integrating real-time bus tracking, ratings and reviews, free date change, women’s funnel, seat selection, alarm clock, choice of boarding point, multiple discount options and choice of bus operators, redBus is committed to improving travel experiences.
Director Gauthamma Vasudev Menon brings its cinematic vision to these ads, creating engaging narratives that resonate with audiences. The holiday TV and digital campaign will further reflect redBus’ drive for innovation and customer satisfaction, the brand said in a press release.
Created by Leo Burnett India, the series of commercials takes viewers on a journey with a young couple, making their journey and time together even more seamless, memorable and enjoyable through the various features of redBus.
Through engaging scenarios, the ads highlight how real-time tracking, free date changes and other features of the redBus app offer convenience and peace of mind to travellers. The ad has been released in Tamil, Telugu, Kannada, Malayalam and soon in Hindi.
The series of commercials features Nirmal and Samyuktha as a young couple who use redBus’ features to make their journey more fun and memorable. The series highlights how redBus’ innovative features, such as real-time tracking, ratings and pricing benefits, offer convenience and peace of mind, enhancing the overall travel experience. This is the first in a series of films on this topic.
In this film, viewers are introduced to a touching scene in a cafe; Samyuktha hears the bus approaching and expresses concern that she has missed it. Nirmal reassures her with a romantic gesture, revealing that he has tracked the bus via the redBus app. The ad highlights the real-time tracking feature, emphasizing how redBus ensures that riders are always informed and comfortable.
The ad opens with Samyuktha waiting at the bus stop with her suitcase. Nirmal eventually catches up with her and gifts her a brand new pillow as a surprise. He suggests that while they may not find comfortable seats, this pillow will give them some relief. Samyuktha then reveals that by checking the ratings and reviews on the redBus app, they can book a bus with clean and comfortable seats. The ad highlights the ratings and reviews feature of the redBus app, highlighting its value in ensuring a quality travel experience.
The film opens in a crowded bus station, with Nirmal playfully massaging Samyuktha’s shoulders. Nirmal jokes about the challenge of securing a last-minute discount, to which Samyuktha points out that with redBus, discounts for last-minute bookings, first-time users, early birds and return trips are readily available.
Director Menon said, “Travel is an integral part of new age relationships. Young couples discover a lot about each other when they travel together. That’s why the stories feel so real.”
Speaking on the launch, Pallavi Chopra, Chief Marketing Officer, redBus, said, “The ad series has been strategically created to engage our South Indian audience, especially the youth. We see that a large chunk of redBus users are 25 years and below and we want to inform these digitally-minded youngsters that redBus offers multiple features beyond bus booking, which can make their travel experience so easy and hassle-free. Also, casting both male and female leads reflects our demographics, where women form a significant and growing segment of the consumer base.”
“Keeping this demographic in mind, we created a script that was very funny and filled with jokes, which also showcased our superior products that differentiate redBus and have helped us become one of the biggest players in this space. This positioning is reflected in the campaign tagline: ‘Bus yaane redBus’,” he added.
Pravin Sutar, National Creative Director, Leo Burnett, said, “The brand’s vision, our history and GVM’s unmatched ability to tell romantic stories have come together to tell the story of a couple’s lighthearted, carefree and carefree journey and how our brand acts as a catalyst in their love story.”
The campaign traces Mygate’s journey from a pioneer in community management solutions to today’s ability to empower individual homeowners by offering smart, affordable solutions to improve their daily lives.
