WAYNE, PA — PurpleLab® has introduced Audience Builder, a cutting-edge solution designed to simplify the use of healthcare data for advertisers and digital media buyers. This new tool simplifies the complex process of creating healthcare media campaigns, offering a HIPAA-compliant, privacy-secure platform.
Audience Builder stands out because it allows advertisers to create and manage audiences using claims data without having to have deep healthcare expertise. The platform’s HealthNexus system supports data-driven collaboration across media channels, making it a unique no-code solution in the industry. It allows advertisers to quickly refine, activate and distribute audiences, facilitating faster campaign execution.
A key feature of Audience Builder is its advanced audience metrics, which provide deeper insights into audience behaviors. The tool also offers near real-time audience size estimates, allowing advertisers to make informed decisions backed by accurate data. Its automated modeling system includes quality assurance measures to maintain the integrity of sensitive conditions and ensure appropriate audience sizes.
The platform’s user-friendly interface allows media teams to quickly create direct-to-consumer (DTC), healthcare provider (HCP), and NPI-to-DTC audiences. Additionally, users can choose from over 1,000 clinically modeled and curated audiences, which are regularly updated by PurpleLab’s clinical experts to ensure relevance and accuracy.
“PurpleLab’s Audience Builder is a game-changer for advertisers looking to leverage healthcare data with greater flexibility and speed,” said Colin Jacobsen, Vice President of Product, Advertising at PurpleLab. “Our mission has always been to make healthcare data easier to use and understand. This tool underscores our commitment to healthcare advertisers, putting them in the driver’s seat when it comes to generating and activating privacy-safe healthcare audiences with the click of a few buttons.”
Audience Builder is set to transform the way advertisers interact with healthcare data, offering a simplified approach to audience creation and campaign management that meets the demands of modern digital advertising.
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