Telstra, Thinkerbell, Medibank at RMIT’s ‘Future of Marketing’

“The Future of Marketing” by the RMIT Business Student Association. The RMIT Business Student Association (BSA) hosts “The Future of Marketing” made by students for industry. Taking place on October 2 from 5:30pm to 9pm at The Capitol, the event will bring together industry professionals, academics and students to explore the ever-changing landscapes of marketing, … Read more

Are Voice Activated Ads the Future of Digital Marketing? – Brand Wagon News

With the world moving into an increasingly digital-dependent era, voice assistants are playing a vital role in our daily lives. From setting reminders to playing music, voice assistants are believed to be slowly taking over the role of our personal assistants. 93% of customers are satisfied with their voice assistants, according to a report by … Read more

Confessions of a Performance Marketing Ad Buyer on the Rise of Platform Ad Rejections During Election Advertising

This article is part of our Confessions series, where we trade anonymity for candor to take a candid look at the people, processes, and issues within the industry. More from the series → With the 2024 presidential election in full swing, ad buyers will have to contend with more political ad dollars coming into the … Read more

AquaAds Announces 4% Revenue Share from Ad Spend for Digital Marketing Agencies

AquaAds Announces 4% Share of Ad Spend Revenue for Digital Marketing Agencies. Dubai – 16 September 2024 — Aqua Ad Agencya global advertising agency operating in over 40 countries, is pleased to announce 4% revenue share to boost digital marketing agency revenue. Digital marketing agencies working with Aqua Ads will get a 4% share of … Read more

PurpleLab Launches Audience Builder to Revolutionize Healthcare Advertising

WAYNE, PA — PurpleLab® has introduced Audience Builder, a cutting-edge solution designed to simplify the use of healthcare data for advertisers and digital media buyers. This new tool simplifies the complex process of creating healthcare media campaigns, offering a HIPAA-compliant, privacy-secure platform. Audience Builder stands out because it allows advertisers to create and manage audiences … Read more

ITV hopes Kerching affiliate marketing tool will replace lost advertising revenue

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