With the world moving into an increasingly digital-dependent era, voice assistants are playing a vital role in our daily lives. From setting reminders to playing music, voice assistants are believed to be slowly taking over the role of our personal assistants. 93% of customers are satisfied with their voice assistants, according to a report by … Read more
This article is part of our Confessions series, where we trade anonymity for candor to take a candid look at the people, processes, and issues within the industry. More from the series → With the 2024 presidential election in full swing, ad buyers will have to contend with more political ad dollars coming into the … Read more
AquaAds Announces 4% Share of Ad Spend Revenue for Digital Marketing Agencies. Dubai – 16 September 2024 — Aqua Ad Agencya global advertising agency operating in over 40 countries, is pleased to announce 4% revenue share to boost digital marketing agency revenue. Digital marketing agencies working with Aqua Ads will get a 4% share of … Read more
The job posting on Meta is a sign of growing competition among social media platforms to facilitate closer ties with Amazon.
YOUR WORK DOESN’T GO UNNOTICED. Happy Truck Driver Appreciation Week from all of us at Great West Casualty Company.
WAYNE, PA — PurpleLab® has introduced Audience Builder, a cutting-edge solution designed to simplify the use of healthcare data for advertisers and digital media buyers. This new tool simplifies the complex process of creating healthcare media campaigns, offering a HIPAA-compliant, privacy-secure platform. Audience Builder stands out because it allows advertisers to create and manage audiences … Read more
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Over 80 brands from various industries leverage TYB for user-generated content and product ideas
Snapchat’s Battle for Advertising Market Share The strategic shift comes at a critical time for Snap, as the company grapples with disappointing financial performance and declining advertiser interest. Despite Snapchat’s popularity among younger audiences, the platform has struggled to convert its user base into a robust ad revenue stream. In 2023, Snap’s ad revenue was … Read more