Advertising Champions with Fran Gormley of Greenwich Marketing Group

In Advertising Champions, our host Tony Stanol interviews brilliant and engaging members of the advertising and digital media community. In this segment, Tony talks to Fran Gormley about Greenwich Marketing Group. Greenwich Marketing Group is an independent brand strategy consultancy that helps companies create and revitalize brands. Our services include brand architecture, positioning, identity, naming … Read more

Magna: US Ad Spending Recovery Gains Strength Beyond Cyclical Events

Quick dive: Media agency Magna has again raised its U.S. ad spending forecast for the year, anticipating revenue growth of 11.4% to $377 billion, according to news shared with Marketing Dive. A previous forecast in June called for revenue to rise 10.7%. Improving macroeconomic conditions, strong appetite for digital and streaming, and cyclical events, including … Read more

How Influencer Marketing is Revolutionizing the Advertising Industry

Influencer marketing, once dismissed as a passing trend, has firmly established itself as a cornerstone of modern advertising. With the Cannes Lions advertising festival launching its first Creator Program this year, dedicated entirely to social media influencers and content creators, it’s clear that the creator economy is here to stay. Brands, agencies, and even traditional … Read more

redBus’ new ad campaign goes beyond booking, Marketing & Advertising News, ET BrandEquity

An image from the advertisement “/>An image from the advertisement redBus, the online bus ticketing platform, has announced the launch of a new advertising campaign, highlighting the features of the redBus app that go beyond traditional bus bookings. Directed by Gautham Vasudev Menon, the man behind the magic of Minnale, Rehna Hai Tere Dil Mein. … Read more